Reciprocity Give something to get Whatsapp Mobile Number List something in return. Reciprocity and marketing automation You can grant small favors within marketing automation. Consider sharing a free white paper. Do you host this on your Whatsapp Mobile Number List website? Then you can make a trackable link and add it to your marketing automation tool, for example under 'media'. Every time a lead interacts with your white paper, you can Whatsapp Mobile Number List see this reflected in your marketing automation tool. Does this visitor use your white paper? Then they are one step closer to actually becoming a customer. After all, they Whatsapp Mobile Number List are 'indebted' to you. And how about a discount?
That works exactly the same. As a webshop you Whatsapp Mobile Number List can, for example, give a discount of 5 on the next purchase of this new customer or newsletter subscriber. The customer thinks: “That's nice. I get a small gift from that webshop.” This causes two reactions: you increase in appreciation, and you increase the Whatsapp Mobile Number List chance of a purchase. If not immediately, then it will be in the long run. You can then send one or more emails via marketing automation containing the discount code. This is also called the 'welcome flow', and it closes the reciprocity in the perfect way. You gave the Whatsapp Mobile Number List customer something, the customer gave it back, and you help the customer further.
But beware: this is the moment when Whatsapp Mobile Number List you are top of mind with your new entrant, so take advantage of this too. The open rates of these types of emails are significantly higher than your regular email campaigns. So think carefully in advance about what you want to achieve with a welcome campaign. Consider, for Whatsapp Mobile Number List example, increasing the chance of a purchase. Also read: Why social proof works so well (and how you can use it) A tip for your welcome campaign: immediately request the gender of your subscribers when you register for the very first time. You can then easily enrich your Whatsapp Mobile Number List automated campaigns on this. Principle 2. Sympathy People like to say yes to those they like. But who exactly do we like?